Our primary motivation is driven by our need to protect the culture and traditions of Arab children. In particular, by what the media presents to our children from imported and Arabicised sources from all over the world which can be different from the values and principles of the Arab world.

We established Star Animation in 1995, to allow us to create original media content that is in harmony with the values ​​and traditions of the Middle East and our hopes for the future.

However, our ambitions have not stopped just at media. We have continued to move forward in the Arabic language teaching sector, but in a creative and precise way:  using the themes of digital content, games, as well as applications for smartphones, tablets, and computers.

In 2017 we launched the project El Arabiya Hayat which consists of:

1. The Arabian Sinbad platform which supports the teaching of Arabic to people who speak other languages from infancy age to childhood.
2. The Arabee application which teaches Arabic language through ‘self-learning’ using the smart-teacher and is for language students from all over the world.
3. The Quran application to teach the vocabulary of the Holy Quran.

Our desire for the near future is to follow through in:

1. Launching the Global Roots global platform which is a large-scale platform designed to regulate and organise the market of Arabic language teaching products to speakers of other languages around the world using blockchain technology.
2. The International Festival of Arabic Language for Non-Arabic Speakers.
3. The Arabic Village
4. The Holy Quran Village